Olympus has long been an innovative pioneer that is never satisfied with the status quo, ever devising and refining new products, methods and services not just in the amateur and professional camera business but also across a broad spectrum of imaging technologies. The company began in 1919 as a maker of microscopes and today commands top share of the world market for those instruments. Its endoscopes, vital in the early detection and treatment of digestive system cancer, have a dominant 70% share of global sales. And the Olympus line of blood analyzers and other diagnostic equipment is growing rapidly.

Even though the global digital-camera industry is struggling through a difficult period, kikukawa is confident of Olympus’ success in the field. Despite an increased competitive landscape, Olympus is planning to boost its position in the market by leveraging its unique brand advantage- the ubiquitous presence of Olympus products throughout society, from hospitals to homens to schools to the workplace. A company mantra puts it his way: Olympus commitment is to prove the health and happiness of people around the world.